Blue Box was founded in 1952 by Mr. Peter Chan Pui, who is today the company Chairman. Our first item at that time was the now famous "drinks and wets" doll. Through the following years, Mr. Chan Pui, developed and expanded the Blue Box line and established factories in both Hong Kong and Singapore. In the 80's the manufacturing facilities were moved to China. Since that time and under the guidance and leadership of Mr. Chan Pui Blue Box has evolved into a world class, totally integrated manufacturing, sales and marketing organization.
Peter Chan, Chairman of Blue Box
Our Core Value : To create and cultivate an environment of excellence for our employees.
Our main business is the design, manufacturing and marketing of our own branded products and our worldwide distribution of these products through our global distribution network. Other businesses include ODM (Own Development Manufacture) and OEM (Original Equipment Manufacture) for other international toy companies."
We presently operate 3 manufacturing plants located in the southern part of China with access to convenient transportation and modern shipping ports. Our China facilities cover a total area of approx. 150,000 sq. meters and employ 7,000 workers. Our Hong Kong headquarters, including R&D and Engineering division covers approx. 30,000 sq. feet and employs a work team of over 150.
Our mission is to develop new products for our own branding and new product concepts for other international toy companies, and always with quality in mind. All our factories operate under the International Quality System ISO 9000 and SA 8000. Our well-trained and experienced QA/QC team supervises all quality matters and implements the necessary processes to comply with all the strict international standards. We are experienced and capable innovators and manufacturers of all types of toy products from basic to hi-tech. Through the use of our factory facilities, our R&D and Engineering teams we are able to create, develop and produce, not only our own branded items, but also ODM and OEM concepts and products for other toy companies. As a totally vertically integrated business we offer a "full service" capacity to all our clients.
We currently produce a broad range of toys covering infant and preschool, boys, girls electronic and collectibles. And whilst we are committed to maintaining and strengthening our core business in these categories, we are constantly seeking new opportunities and researching new business and product directions. This year we are introducing an extensive line of highly detailed collector figures drawn from the characters in highly successful video games. Our first releases feature characters from the games Omega Boost and Fighting Force, and we will follow these up with an on-going program of new characters. Supporting these will be a line of our own development known as Elite Force.
Our principal focus is to strive towards the timely development and introduction of new and innovative goods to the market place. Through this we must always ensure that we provide the best possible quality and services to all of our internal and external customers, and through that provide and achieve true Customer Satisfaction.
Blue Box continuously passionate in developing fun and excellence products to extend the kids’ happiness, the products has been recognized by the international design awards.
Our products are 100% tested and certified according to National & International Toys Directives such as ASTM and EN71, endorsed by independent 3rd party agencies, and recognized laboratories such as SGS, ITS and BV.